Gizmos Art Rebranding

Creating a comprehensive package, I worked closely with a local business, Gizmos Art, to rebrand their identity with a new logo and three pieces of collateral, which in this case were a business card, a brochure, and an advertising concept. Different from my other projects, these designs were based off direct client input. Although Gizmos Art is a discount framing business, their mascot is a black cat and thus was a requirement for inclusion in the branding package. Furthermore, their style can be described as antique and quirky, but accessible to all ages. To capture this juxtaposition of descriptors and unite it with the black cat, I determined a thematic presence of youthful, cat-loving, antique splendor.